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Tell me about your business. What do you do? Who do you help? What do you LOVE about it?
Why would your customers choose to buy from you over your competitors? What do you do that's different or would help you stand out? Be specific about your Value Proposition.
What does your typical sales process or cycle look like?
Example: Customer calls, fills out form, sets appointment for consult, etc.
What are the short and long term goals for your company?
What product or service would you like to sell more of?
What is the average lifetime value of your customers?(profit)
Example: adding repeat purchases, add-ons, servicing, etc.
Who is your ideal client?
Tell me about who you want to do more business with.
What knowledge of video marketing exists within the company?
Have you had previous Video Production done for your business? If so, please check the investment level.
$1,000 - $5,000
$5,000 - $10,000
I've never worked with a professional video marketer before
What are some of the most commonly asked questions, fears, or concerns your ideal customer has?
Are there questions you find yourself answering a lot?
Please list the area or specific cities you would like to target.
Or enter: National, International.
Realistically, how many additional customers would you like to add a month? Please set a number.
Are you doing any other forms of marketing?
SEO (Search Engine Optimization)
PPC (Pay Per Click advertising - Google Adwords, Facebook ads)
Offline Print, Radio, Media
What would you say has been your most(or least) effective advertising method?
Do you offer any new promotions to new customers? If so, what are they?
Who are your main competitors?
Do you have any experience with email marketing, "list building", or designing Landing/Opt-in pages? If yes, what software do you use to build your list and create squeeze pages with?
What is your main concern working with a professional video marketer?